Building a Corporate Wellness Programme That Makes Money
B2B playbook for gyms and yoga studios to partner with companies and create recurring revenue streams.
★Executive Summary & Overview
Companies are allocating billions to employee wellness and burnout prevention. Learn how to package your gym, yoga, or nutrition services into lucrative B2B wellness retainers ($2,500 - $15,000/month) that provide stable, upfront corporate revenue.
Who This Playbook Is For
- ✓Yoga and fitness studio owners looking for corporate contracts
- ✓Corporate wellness consultants and group fitness directors
1. Packaging B2B Wellness Tiers
HR managers do not buy "gym memberships"; they buy reduced absenteeism, increased employee engagement, and enhanced employer branding. Package your offerings into Bronze (digital wellness & app access), Silver (weekly on-site/virtual classes + monthly workshops), and Gold (full executive 1-on-1 coaching + team fitness challenges).
Strategic Takeaways
- •Position corporate programs as HR productivity and talent retention investments.
- •Bill quarterly or annually in advance to guarantee high operating cash flow.
⚡Implementation Action Steps
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